Holland Tilburg's purpose is mainly to serve and enhance to help society. Tilburg University’s founding father, Martinus Cobbenhagen, had an opinion that those who wanted to understand society should be actively involved in the university to know how to contribute. The organization uses its motto of ‘Understanding society’ to motivate over 1,500 employees to develop knowledge transfer it to others and bring people from various disciplines and organizations together to help solve complex social issues. Holland Tilburg mainly focuses on economics, business and entrepreneurship, social and behavioral sciences, law and public administration, the humanities, digital sciences, and theology.